About Us
Welcome to SoftMag — where flexibility meets magnetic strength.
We are Beijing Magnetic Technologies Co., Ltd., a company passionate about pushing the boundaries of magnetic technology. With deep expertise in advanced magnetic materials, we create intelligent, invisible, and highly functional fastening solutions that are transforming modern garments, accessories, and beyond.
At the heart of our innovation is the SoftMag Magnetic Technology series. By combining soft, sewable substrates like TPE and TPU with high-performance magnetic powders — including SmFeN and powerful NdFeB — we deliver flexible magnetic cords, strong TPU magnetic snaps, and premium magnetic strips that offer reliable holding power without compromising comfort or aesthetics.
From slim magnetic closures for thin fabrics to robust solutions for functional wear, SoftMag products are designed to be easy to integrate, durable in daily use, and virtually invisible once sewn in — giving designers and manufacturers the freedom to create cleaner, smarter, and more user-friendly products.
Why Choose SoftMag?
- Innovation: We continuously develop new ways to make magnetic technology softer, stronger, and more textile-friendly.
- Quality: Every product undergoes strict testing to ensure consistent magnetic performance and long-lasting durability.
- Customer Focus: We work closely with brands, designers, and factories to deliver tailored solutions that meet real-world needs.
- Practicality: Our solutions simplify production while elevating the end-user experience — secure, silent, and effortless.
We believe the future of fastening isn’t loud zippers or bulky buttons — it’s intelligent, invisible magnetism that feels natural.
Partner with us to bring this vision into your collections. Whether you need samples, custom development, or bulk supply, we’re here to support your success.
Ready to explore what SoftMag can do for your designs? Feel free to reach out — we’d love to hear from you.